Need more information about consumers with disabilities? The facts speak
- Of the 54 million of people limited in
their activities due to long-term disability...
- 73% are the heads of
- 46% are married
- 58% own their own
- 77% have no children
- 48% are principal
- In 1995, people with disabilities spent $81.7
billion on travel. This did not include the significant expenditures
of their families, friends, and escorts. (Source:
Society for Accessible Travel and Hospitality).
- The aggregate income of people with
disabilities tops $1 trillion. This includes $220 billion in
discretionary income. *
- Of the 69.6 million families in the
United States, 20.3 million families have at least one member with
a disability. *
- Four out of 10 people
with disabilities conduct business and personal activities online, spending an average
of 20 hours per week logged on to the Internet. That's more time on
average than non-disabled Web surfers spend online.
- Among people with disabilities, 48%
say that the Internet has significantly improved the quality of their
lives. Compare this to only 27% of adults without disabilities.
- According to the March 2001 supplement
to the Current Population Survey, the mean earnings in 2000 of
year-round, full-time workers 16 to 64 with work disabilities was
$33,109. (Source: National Organization on
Disability - www.nod.org)
- The most productive contributors to
society are the youngest cohort: 18 to 29 year olds. For example, these younger
people with disabilities are almost as likely as their non-disabled
counterparts to go out to restaurants at least once per week
(Compare: 59% of this group, versus 61% of non-disabled young people, eats
out regularly.) (Source: National Organization
on Disability - www.nod.org).
- The employment picture for 18-29 year
olds is the most promising. Among this cohort, 57% of those with
disabilities who are able to work are employed, compared to 72% of their
non-disabled counterparts. (Source: National
Organization on Disability - www.nod.org).
- According to a General Accounting Office
report, implementing the access provisions of the ADA has increased
revenues in the hotel and hospitality industry by 12 percent.
- Companies marketing to people with
disabilities can reach as many as four in every 10 consumers.
- Three in four adults say they would be
likely to switch to a brand associated with a "good cause."
(Source: 1997 Cone/Roper Cause-Related
Marketing Trends Report)
- The top five cities where people with
disabilities live are:
5) Buffalo, New York
4) Newark, New Jersey
3) Miami, Florida
2) Baltimore, Maryland
1) Detroit, Michigan
(Source: Ten Places of 100,000 ore More with
Highest Percentage of People with Disabilities in the Civilian
Noninstituationalized Population 5 years old and over, 2000)
*Source: U.S. Census Bureau
Sources for Disability Statistics